![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/01-Bleo-launch-campaign-–-JO-PA-–-01-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/02-Bleo-launch-campaign-–-JO-PA-–-02-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/03-Bleo-launch-campaign-–-JO-PA-–-03-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/04-Bleo-launch-campaign-–-JO-PA-–-04-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/_806xAUTO_crop_center-center/01-Bleo-launch-campaign-–-JO-PA-–-01-–-2_3.jpg)
Whitescale
Produced in collaboration with Copenhagen-based colour house Bleo, Whitescale is a meticulously calibrated gradient of whites, based on specific vegetable and mineral colour references. The 13-colour palette reflects John Pawson’s enduring preoccupation with creating the optimum conditions for the play of light and shadow.
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/02-Bleo-launch-campaign-–-JO-PA-–-02-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/03-Bleo-launch-campaign-–-JO-PA-–-03-–-2_3.jpg)
![](https://johnpawson.com/assets/Journal/2024/05-May/Bleo/04-Bleo-launch-campaign-–-JO-PA-–-04-–-2_3.jpg)
More information can be found at bleocollective.com
Images courtesy of Bleo